About the Author: Mackey Kandarajah is the Marketing Technology Specialist at Spark Interact a digital marketing and web design Sydney company.
It is no surprise well-designed websites are an essential factor in improving businesses in the market today. Approximately 75% of users, say that they review the credibility of a firm based on the design of its site. Unfortunately, many firms hold misconceptions about what constitutes good design and this can create friction with their web design firms (or lead to the poor selection of web designers). This can ultimately lower the efficiency of the final design outcome. Below are 14 common misconceptions that you should take into account before you start building your website.
1. Let’s use Images from Google Search Results
There are an enormous amount of copyrighted material on the web and you should never use this material without the permission of the owner. The last thing you need is to be dragged into a dispute and pay fines for infringement of copyright.
Instead of using images from Google, get a subscription to an expert online stock library such as iStockPhoto or Shutterstock, and pay the standard amount of $9.90 for a good photo. You can also access free stock photos at websites such as SXC.
2. We Require a Splash Page
Some people call it a flash intro. A splash-page is a page that is added before users arrive at the site. The splash page requires the users to click on a link or button so as to continue. Thos wanting a splash page think that a casual Flash-based opening page will generate excitement in the clients who will in turn want to know more about the website.
It is imperative to note that websites have only a maximum of fifteen seconds to win the attention of the user, and a splash page would never achieve that. If you desire to catch the attention of the user, just use the actual content.
Additionally, you can reduce your bounce rate by not having a splash page.
3. Fill our Articles with Keywords
The technique of keyword stuffing is unethical and not recommended. This technique is strictly black-hat and if you are using this technique, the chances of your site being banned from search engines becomes high. Keywords are important for your site, however, stuffing them in your paragraphs is not the way. The recommended keyword density is between 2 % and 5%.
In addition, do not use the same keyword repeatedly. Instead, you can use long-tail keyword variants.
4. Justified Paragraphs
Many site owners read justified text in books and think that the same applies to the web. However, this is not the case, as browser engines present fonts in its own way. It is a big challenge when one browser can perfectly fit that one last letter onto the end of the sentence line while a different browser divides it and takes it to the line that follows, therefore creating ‘rivers’ in the text. This problem will never crop up if you use a left-aligned structure.
5. Sites should appear the same in all browsers
Different browsers read websites differently. This is largely because web-browsers use dissimilar engines to show websites. And you have to come to terms with this fact. Moreover, it is impossible to make your site look 100% the same in every single browser available today.
6. The ‘Make the Logo Larger’ Syndrome
Your website’s logo is the first thing that your clients will see on your site, their attention should later go towards navigating through your content. In the process of learning about your site, and getting used to where items are, they will not need a look at your logo again. So, do not force them to look at it once more by making it larger than it should be.
7. Everything on the Site Should Stand Out
This is one of the misconceptions in web design, the act of making every text in the site bold. Standing out is a good way to promote a site, but there are better ways of achieving this. Try using good typography, different letter-spacing, casing, colour, play with font sizes or try different font families.
8. Fill the Empty Spaces in the Site
Whitespace has a crucial role in a site. The space is a vital building block of a website that is well-crafted. It calls for attention and makes the web design simple to scan and consume. Do not fill the corners of your site, it will never look presentable without proper whitespace.
9. Anyone Can Design a Website
The process of designing a website can be described as an art of carefully creating sites while being guided by specific principles such as fonts, colours, typography, user interface design, and information architecture. One requires all these special skills to do it in the right manner.
10. Users Do Not Like Scrolling Down
Never shrink your site into a height of between 550 pixels and 600 pixels. The visitors will scroll down if the contents of your website catches their attention.
11. Our New Website Should Stay for at Least 10 Years.
Technology and the internet are changing rapidly. Web design also changes with time. It is recommended that you redesign your site after every 2 or 3 years.
12. It should be an on-line pamphlet
Your site should be interactive, and not simply an online pamphlet. Features such as landing pages, social media widgets, and blogs can be used to generate engagement opportunities.
13. Build it and they will come
Most clients see the launch of a website as the end-game. However, it is just a mere start. Your website should be well-optimized and easily located in most search engines such as Google.
14. Everyone will find my contact information on the ‘Contact Us’ page
The visitors should be able to easy get your contact information. Do not make the users hunt for this type of information. Place the contact information at the bottom and top of every page.